.LAT gTLD Offers Latinos a New Internet Identity

From the SEDO Press Release Room:

eCOM-LAC Chooses Sedo as its Strategic Partner to launch .LAT, Creating an Internet Presence with a Latin Identity for Latinos Worldwide

Sedo, has partnered with eCOM-LAC to participate in the launch of the new generic top-level domain (gTLD) .LAT to provide Internet Presence with Latin Identity.

eCOM-LAC selected the domain industry leader Sedo to conduct sunrise auctions, and provide marketing and communications tools to bring the .LAT to the potential clients.

.LAT is the new gTLD extension to offer Latinos form all over the world the opportunity to have internet presence with Latin identity. .LAT was created to easily identify Latino individuals,
organizations, causes and projects on the Internet; and because it’s new, it brings a great alternative for existing top level domains as all names are still available.

.LAT is short, intuitive and easy-to-remember. That makes it ideal for Latino owned businesses or businesses that have a special interest in the Latino community as a market. .LAT’s high recognition offers the possibility of direct communication and engagement with that community. SEDO was the first and only choice for supporting the launch of .LAT for its strong presence and recognition on the market .LAT is trying to reach.

Sedo connects domain buyers and sellers making it simple for individuals and companies to acquire the domain names they need for their online presence. An industry leader in creating awareness for the new domain names, Registries also entrust Sedo to conduct their auctions and provide a comprehensive suite of services for the marketing and expansion of their domains. In addition, there’s Sedo support staff who speak Spanish and Portuguese as well as 21 other languages, and the company maintains various language-specific versions of its domain marketplace – including the Spanish and only Portuguese-language domain website, to facilitate domain transactions for non-English speaking users like some of the .LAT audience.

Latino market is attractive, open and growing every day. Latinos have one of the highest growth potential around the world. .LAT will be a great tool for Latinos as they engage and are more active on the internet than any other group and are also digitally-savvy and know how to celebrate their culture.
.LAT Sunrise has been extended until April 30th, so there’s still time to secure you brand or trademark before the .LAT is open to the public. For complete details of the .LAT launch please visit www.nic.lat.

About eCOM-LAC
The Latin America and Caribbean Federation for Internet and Electronic Commerce (eCOM-LAC) was founded in March 1988 and is based in Uruguay. It is a non-profit organization integrated by several entities interested in combining efforts for ICTs in the Latin America and Caribbean region, supporting initiatives to reduce the digital gap. The technical backend for .LAT is provided by NIC Mexico, incorporating the most advanced technology and quality standards in the industry making .LAT a 100% Latino initiative. For more information about .LAT and how to take part on the launch of the .LAT new gTLD please visit www.nic.lat.

*IP Launches Mesothelioma.Asia

Mesothelioma Portal


*IP is kicking off the second quarter of 2015 with a series of large scale portal launches. The first is Mesothelioma Asia, a portal covering the Mesothelioma illness and offering a set of information tools for families and lawyers. The portal has a private social network for both lawyers and families, provides rich academic, legal and medical information as well as daily news. The portal is fully owned and operated by Information Providers.

Mesothelioma Asia is part of ONE Media Network, a brand of information portals created by Information Providers to educate and ease access to complex information. In particular, Mesothelioma Asia includes complex legal information such as lawsuits, settlements and professional directories in an easy to digest format. Academic papers with the latest advances on the subject are also well covered as well as the current stance of asbestos regulation in all of Asia. The PanAsian portal will offer directory services to attorneys, research centers and medical doctors while preserving the privacy of its members.

Mesothelioma Asia Footer

Technically speaking Mesothelioma Asia features responsive technology, mobile versions for the iPhone and iPads, multiple news letters and automatic categorization services, RSS, social network integration, breaking news tickers, social network integration, commenting and moderation systems, video rich content and multiple content suggestion services. You can visit the portal now at www.mesothelioma.asia.

Ledesma to Judge at the WebAwards 2015

Jordhy Ledesma, CEO and Online Producer at Information Providers, has been re-appointed as judge for the WebAwards 2015. The WebAwards recognizes the individual and team achievements of Web professionals all over the world who create and maintain outstanding Web sites. Websites are judged on seven criteria, including design, innovation, content, technology, interactivity, copy writing and ease of use. Ledesma was also a judge in the WebAwards 2014. The deadline for entry is May 29, 2015 and the entry form can be found at www.webaward.org. The goal of the WebAwards is to both recognize the people and organizations responsible for developing the most effective Websites on the Internet today. Entrants benefit from receiving valuable feedback from the WebAwards professional judging panel on their Web site development efforts.

The WebAward Competition is open to all organizations and individuals involved in the process of developing web sites for organizations, companies and the government. Web sites entered must have been in general use for at least part of calendar year 2014 or early 2015. Sites that have won awards in past WebAward Competitions are eligible for the current competition. WebAwards are granted at three levels. Sites that receive the highest average score from the judges within a given industry category are awarded a “Best of Industry” WebAward and will receive a personalized WebAward statue to commemorate the achievement.

Remaining sites will then be judged against a standard of overall excellence and quality for either an Outstanding WebAward or Standard of Excellence WebAward based upon the total score given to the entry by the WebAward judges. These winners will receive a personalized certificate of achievement. One site will be recognized as Best of Show and receive a special edition WebAward statue. WebAward Judges are a select group of industry leaders that volunteer their valuable time, energy and expertise to help raise the standard of excellence of web development on the Internet. The Web Marketing Association acknowledges their contributions and dedication making the WebAward Competition the premier annual contest for web developers and marketers.



Jordhy Ledesma’s profile at the WebAward 2015

Global List of WebAward 2015 Judges


About the WebAwards

Founded by the Web Marketing Association in 1997, the WebAwards (http://www.webaward.org) is the standards-defining competition that sets industry benchmarks for the best web sites based on the seven criteria of a successful website. The goal of the WebAwards is to provide a forum to recognize the people and organizations responsible for developing some of the most effective websites on the Internet today.


About the Web Marketing Association

The Web Marketing Association (http://www.webmarketingassociation.org/wma/) was founded in 1997 to help define the standard of excellence for online marketing. Our internationally known award programs, such as WebAward Competition for Website Development, Internet Advertising Competition and the MobileWebAwards, recognize the people and organizations responsible for developing the most effective online marketing programs on the Internet today. Entrants benefit from assessment of their marketing efforts by a professional judging panel and the marketing opportunities presented by being recognized as an award-winning web developer.

The Hispanic Internet: Notable Research (2000-2015)

Notable Hispanic Internet Research (2000 - 2015)

In the quest to better serve the Hispanic market we must understand their idiosyncrasies, their culture, their economic reality and the psychographic mindset that sets Latinos apart. As our practice has progressed we have written, reviewed, selected and highlighted a large quantity of research about the Hispanic Internet.

Due to the large number of requests we have prepared this page with a selection of some of the most notable research about Hispanics, Latin-American websites and eCommerce in Latin America. This curation covers eCommerce, eGovernment, the psychographic profile of Latino web consumers and important aspects associated with social media use in the region.




The Failure of eGovernment in Developing Countries – London School of Economics.


eGovernment in Latin America and the Caribbean – Silvana Rubino-Hallman.


Web design patterns for eGovernment websites – University of São Paulo.


White Book of e-Government Interoperability for Latin America and the Caribbean – The United Nations.


eGovernment in Latin America: A Review of the Success in Colombia, Uruguay, and Panama  – Organization of American States.




U.S. Hispanic Consumer eCommerce Preferences – Florida International University.


Latinos Online


Latinos Online  – Pew Hispanic Center.


 culture – University of Westminster.


U.S. Hispanic Consumer eCommerce Preferences – Florida International University.


Social Media


The Rise of Social Networking in Latin America – comScore.


Notable Links


Hispanic Resources – U.S. Department of the Interior.


eGuide to Online Sources of Law Relating to Latin America –  New York City Bar.


Closing the Digital Divide: Latinos and Technology Adoption – Pew Hispanic Center.


Hispanic Media: Faring Better than the Mainstream Media –  Pew Research


Global Web Design Trends: South America – Noupe.



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