Last week, comScore released an impressive social media report for Latin America. The report is very bold and clear in a number of data points. First, actions with Facebook Pages are growing exponentially, with bolder engagement in Mexico and Brasil. The market, according to comScore data, is largely Facebook-centric, with a penetration of 97.2%. And, finally, another salient metric is the penetration of Instagram in Brazil. Where the social network brought a 751% increase in engagement to active brands. For more metrics and to view the full presentation visit The State of Social Media in Latin America and the Metrics that Really Matter.
Print, Radio, TV, Exterior, Web and now Web 2.0, the new ingredient of your marketing mix. Does your company have a facebook page? Do you constantly upload videos to Youtube? Do you syndicate content at least monthly? There’s a new channel on the Internet, which is the new way of getting your clients’ attention. Is the interactive channel, the new type of web site that allows audiences to post their comments, files, messages and videos.
Here at ip, we’ve embraced Web 2.0 as the only viable comunications mean in this new century. First, people want a free Web, with no strings attached. Second they want interactive content, and third, they prefer content delivered to them by viral means. This means trust, this means a stronger relation and a more knowledgeable client.
At the end of the day, after 10 Youtube videos, two facebook pages, 20 delicious bookmarks, one blog and one twitter feed you’ll have a MiniNet. Or a network of 30 minisites, that will drive 10 times the people to your Web site. No wonder Burger King has ONE Web site and TWENTY Web 2.0 sites.
That is content recommended by a friend or associate.