.LAT gTLD Offers Latinos a New Internet Identity

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From the SEDO Press Release Room:

eCOM-LAC Chooses Sedo as its Strategic Partner to launch .LAT, Creating an Internet Presence with a Latin Identity for Latinos Worldwide

Sedo, has partnered with eCOM-LAC to participate in the launch of the new generic top-level domain (gTLD) .LAT to provide Internet Presence with Latin Identity.

eCOM-LAC selected the domain industry leader Sedo to conduct sunrise auctions, and provide marketing and communications tools to bring the .LAT to the potential clients.

.LAT is the new gTLD extension to offer Latinos form all over the world the opportunity to have internet presence with Latin identity. .LAT was created to easily identify Latino individuals,
organizations, causes and projects on the Internet; and because it’s new, it brings a great alternative for existing top level domains as all names are still available.

.LAT is short, intuitive and easy-to-remember. That makes it ideal for Latino owned businesses or businesses that have a special interest in the Latino community as a market. .LAT’s high recognition offers the possibility of direct communication and engagement with that community. SEDO was the first and only choice for supporting the launch of .LAT for its strong presence and recognition on the market .LAT is trying to reach.

Sedo connects domain buyers and sellers making it simple for individuals and companies to acquire the domain names they need for their online presence. An industry leader in creating awareness for the new domain names, Registries also entrust Sedo to conduct their auctions and provide a comprehensive suite of services for the marketing and expansion of their domains. In addition, there’s Sedo support staff who speak Spanish and Portuguese as well as 21 other languages, and the company maintains various language-specific versions of its domain marketplace – including the Spanish and only Portuguese-language domain website, to facilitate domain transactions for non-English speaking users like some of the .LAT audience.

Latino market is attractive, open and growing every day. Latinos have one of the highest growth potential around the world. .LAT will be a great tool for Latinos as they engage and are more active on the internet than any other group and are also digitally-savvy and know how to celebrate their culture.
.LAT Sunrise has been extended until April 30th, so there’s still time to secure you brand or trademark before the .LAT is open to the public. For complete details of the .LAT launch please visit www.nic.lat.

About eCOM-LAC
The Latin America and Caribbean Federation for Internet and Electronic Commerce (eCOM-LAC) was founded in March 1988 and is based in Uruguay. It is a non-profit organization integrated by several entities interested in combining efforts for ICTs in the Latin America and Caribbean region, supporting initiatives to reduce the digital gap. The technical backend for .LAT is provided by NIC Mexico, incorporating the most advanced technology and quality standards in the industry making .LAT a 100% Latino initiative. For more information about .LAT and how to take part on the launch of the .LAT new gTLD please visit www.nic.lat.