April 14, 2014 admin

WADS = Our Methodology

1. DISCOVERY PROCESS
Our methodology is very comprehensive. We start with a series of discovery meetings, surveys and social processes that allows our designers and developers to accurately discover your most pressing technical needs and , as we build an adequate RFP, every production detailed is mapped to your company’s requirements and needs. We then validate the results of our analysis with internal senior leadership.

2. PROTOTYPING
A “gray site” is a mockup of the whole web production, crafted in detail so key stake holders can appreciate information flow, screen real estate distribution, navigation characteristics, etc. This prototype is clickable and incorporates the point of view of our producer and the project lead on the client side. Typically, three weeks elapse from the initial meeting to the first version of the gray site.

3. SOFT PRODUCTION
Designers then draw the whole site according to specifications and branding guidelines. Soft production means that, at this point, the website is still a drawing and doesn’t yet contain dynamic code or database connections. However, this iteration reflects the final look and feel of the web property.

4. ONLINE PRODUCTION
We add interactivity, code, revise W3C standards, turn images into sprites, animate links, revice CSS code, perform any programming related to responsive design instrumentation, add Javascript and integrate any applicable legacy system. This is by far the most tedious process in the chain and can take anywhere from one week to two months of dedicated production.

5. TESTING AND WEB HOSTING
The site is migrated into servers that are comparable to production units. Here performace testing happens as we verify the integrity of the code and the new system as a separate unit. In parallel, client meetings are taking place and multiple versions and adjustments are being applied. At this point, all the key client stakeholders have direct access to the test server and can browse the live site.

6. A/B TESTING
We direct traffic to the test site and perform multivariate statistical analysis on the production to show whether it converts better than the previous version. It all goes according to plan we might proceed to a release. If not, then adjustments are made and A/B testing is repeated. Statistical analysis is also used to estimate server loads and telecom demands on the clients facilities.

7. FUNNEL ANAYSIS
Along with the marketing team, we explore the convertion path (usually named sales funnel) of the website. The result of this analysis is a realistic marketing plan that drives traffic to the online property in the best possible way.

8. WEB BUILDING AND MARKETING
Sometimes, adjacent properties have to be built to promote the main site: landing pages, social accounts, etc. We craft this web and proceed to market the solution using aggred upon channels. From hereon a maintenance process starts and we keep monitoring the growth and performance of the web properties. Usually the full source code is release to the client and his workforce trained to maintain time-sensitive areas of the product.

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