Last week, comScore released an impressive social media report for Latin America. The report is very bold and clear in a number of data points. First, actions with Facebook Pages are growing exponentially, with bolder engagement in Mexico and Brasil. The market, according to comScore data, is largely Facebook-centric, with a penetration of 97.2%. And, finally, another salient metric is the penetration of Instagram in Brazil. Where the social network brought a 751% increase in engagement to active brands. For more metrics and to view the full presentation visit The State of Social Media in Latin America and the Metrics that Really Matter.