July 28, 2014 jordhy

comScore Latam Report Shows Exponential Growth

Last week, comScore released an impressive social media report for Latin America. The report is very bold and clear in a number of  data points. First, actions with Facebook Pages are growing exponentially, with bolder engagement in Mexico and Brasil. action growth The market, according to comScore data, is largely Facebook-centric, with a penetration of 97.2%. facebook centric market And, finally, another salient metric is the penetration of Instagram in Brazil. Where the social network brought a 751% increase in engagement to active brands. instagram For more metrics and to view the full presentation visit The State of Social Media in Latin America and the Metrics that Really Matter.