comScore Latam Report Shows Exponential Growth

Last week, comScore released an impressive social media report for Latin America. The report is very bold and clear in a number of  data points. First, actions with Facebook Pages are growing exponentially, with bolder engagement in Mexico and Brasil. The market, according to comScore data, is largely Facebook-centric, with a penetration of 97.2%. And,… Continue reading comScore Latam Report Shows Exponential Growth

Web 2.0, New Marketing Mix

Print, Radio, TV, Exterior, Web and now Web 2.0, the new ingredient of your marketing mix. Does your company have a facebook page? Do you constantly upload videos to Youtube? Do you syndicate content at least monthly? There’s a new channel on the Internet, which is the new way of getting your clients’ attention. Is… Continue reading Web 2.0, New Marketing Mix